Selling Security

Let’s talk about security, beyond cyber crime. Let’s look at security in giving customers comfort; especially when it comes to the situation of cash shortages in Nigeria. At present, amidst the current cash scarcity issue, customers are having to rely on digital banking more than ever. This is an opportunity for people and companies in this space to help build trust and continue to bring people on the journey that is digital banking. Cash cannot be King forever, but how are we going to accelerate the change?

There’s a challenge here for marketers and professionals who work in the fintech and digital banking space. We expect, as a given, that decision makers have the right certifications - this helps to accrue trust in platforms and products. Increased professionalisation around banking and regulation is essential, and it is also an ongoing process - we’re always learning and this is something that I’m wholly supportive of. However - the professionalisation, the certification, the professional knowledge that’s stored within these companies isn’t really being transferred or communicated to the customers. I’d expect any reputable digital banking platform to have ISO 27001 - the world's best-known standard for information security management systems (ISMS) and their requirements. I know the importance of this, as does my compliance team, as does my data team. But does Temi who uses the Sparkle app to do her Instagram…